La fabbrica dei sogni | Triennale Design Museum 4 / by Ilaria Defilippo

Entrance of Triennale Design Museum
Entrance of Triennale Design Museum

The third interpretation of Triennale Design Museum (curatorship by Alessandro Mendini and exhibition design by Pierre Charpin) will end on 27th February 2011.

On 5th April will open the forth interpretazione called "La Fabbrica dei Sogni" (Dream Factories: People, ideas and paradoxes of Italian Design); directed by Cosmit , the company that organizes Milan's Salone Internazionale del Mobile, it will be curated by Alberto Alessi (CEO of Alessi, a very famous Italian design company) and the exhibition will be designed by Marti Guixé (a Spanish designer who works also with Alessi).

By means of an overview of iconic objects, a story is told aimed on the one hand  at illustrating the specific activities and deep nature of what Alberto Alessi terms the “Factories of Italian Design”, moving along a line joining the functional, semiotic and poetic values of the objects being manufactured and – on the other hand – at illustrating the great abilities and skills implemented in such “research laboratories” which also attract foreign designers who choose to work in Italy since they are aware of the excellence of Italian production.

The exhibition is organised around two poles: on one hand a detailed and precise theoretical approach deriving from the analysis conducted on such issues by the coordinator over the last years and on the other hand a poetic, artistic and fictional approach drawing from the imagery of Lewis Carroll and Antoine de Saint-Exupéry.

The design project by Martí Guixé is conceived as one of the adventures narrated in Alice in Wonderland: a dialogue involves objects and designers and the histories of great entrepreneurs are intertwined with their individual biographies in a joyful atmosphere rich in emotions and hints. It is an extraordinary occasion to discover some of the most famous objects of Italian design from new points of view. (from the press release)

This edition of Triennale Design Museum is dedicated to the 50th anniversary of Salone del Mobile di Milano, launched in 1961 by a small coalition of furniture manufacturers with the aim of promoting the exportation of Italian furniture. The forth interpretation is devoted to the people, companies and projects which contributed to develop the system of Italian design from the end of the Second World War to date and contributed to the global success of Salone del Mobile.

logo I Saloni 2011
logo I Saloni 2011


La Fabbrica dei Sogni | Dream Factories

Triennale Design Museum c/o Triennale, Milano IT

5 April 2011 – 26 February 2012

exhibition website